How WordPress SEO works
WordPress comes with many simple-to-use SEO controls. These include custom page URLs and image tags. Title tags and static page features. These elements are part of the WordPress platform and can be used in conjunction with all WordPress themes and page builders tools.
To implement most technical SEO improvements in WordPress, you will need to add custom code to your core theme templates. This can be very difficult. WordPress SEO plugins are the preferred choice for many users. They can simplify and expand WordPress’ features, as well as simplifying a host of tasks.
WordPress SEO Tools and Plugins
Although there are many WordPress SEO software choices available, you will only need to use a handful of them to achieve your SEO goals. These are the top-rated choices.
Ahrefs and Semrush: Provide keyword research to optimize on-page SEO, and track overall website performance
Yoast, Rank Math: Expand and simplify a range of technical and on-page WordPress SEO features
WP Rocket and Smush WP: Improve technical SEO details like page loading speed and file management
AMP for WordPress: This WordPress SEO plugin targets technical SEO to improve mobile usability.
Are you ready to jump-start your WordPress SEO? Let’s take it one step at a time.
Get started with On-Page WordPress SEO
The content that you create for WordPress pages (articles, blog posts, product pages) and the structure of that information are all affected by on-page SEO. You are likely to be familiar with key phrases and keywords. They play an important role in creating SEO-friendly content on WordPress.
On-page SEO is the incorporation of specific keywords and phrases to several pages. This WordPress SEO strategy is known as “keyword optimization” and helps search engines to understand the purpose of a page. In turn, it ranks high in search results for related keywords and other relevant phrases.
This is how both beginners and more experienced users can tackle WordPress SEO on the page.
1. Start with SEO Keyword Research
This reveals the keywords and phrases that people use to search online for information, products, and services. SEO keyword research is a must-have in any SEO checklist. Optimizing for high volume keywords can significantly increase website traffic and generate new business. There are many keyword research tools available, including Ahrefs, Semrush, and Keywords Everywhere.
2. Optimize existing WordPress content
Keyword optimization can help improve search engine rankings as soon as you create a WordPress website or update content. Although it is easy to incorporate keywords and phrases in content, you shouldn’t overdo it. Yoast SEO plugin and Rank Math WordPress SEO plugin help you to find the right keyword balance.
3. Optimize WordPress Page Elements
All WordPress pages and posts use page titles (H1) and title tags (H2 or H3). Image data and URL permalinks are also used. Without WordPress SEO plugins, each of these elements can be optimized to specific keywords. Plugins like Yoast or Rank Math simplify the task and offer SEO quality ratings and recommendations.
4. Create and publish new optimized content
Google and other search engines love fresh content. Use keyword research to find new articles, blog posts or products that might interest your target audience. Regularly publishing new SEO-targeted content helps improve website rankings. It also gives you more content for social media marketing.
5. Add External and Internal Links to Content
Link to related content and external sources when optimizing pages or adding new content to existing pages. These links can help you rank your pages higher by establishing topical authority. They also aid search engines in indexing new content quickly. Rankings can be boosted by external links to information from high-authority websites. Yoast as well as Rank Math offer useful link-tracking tools.
Install technical WordPress SEO
Technical SEO is a technique that improves the searchability of a WordPress website. It uses tweaks to code, file management details, and speed. This is why both novice and experienced WordPress pros rely on SEO plugins for technical SEO management.
These are two ways to improve your technical WordPress SEO.
1. Make a WordPress sitemap
Sitemaps contain links to all content on a website. Search engines can easily index pages and find them in sitemaps. Creating a sitemap with WordPress requires adding custom coding in theme function files. SEO plugins Yoast or Rank Math provide simple sitemap features.
2. Custom meta tags can be added to all pages and posts
A meta tag is code that describes the contents of a webpage. These descriptions are displayed in search engine results. It’s worth creating unique meta descriptions for web pages to drive clicks. You can add meta tags to WordPress pages using custom code or SEO plugins like Yoast or Rank Math.