Small businesses that have yet to explore the world of online marketing are in for a lot of changes. It is true that the online market is already saturated with every type of business in all industries, but that doesn’t mean you should not go online yourself. In fact, with the assistance of skilled and experienced web marketing companies, the transition from offline to online business can be very smooth.
The best way to successfully join the online world is to do it slowly. Here are a few pointers and tips that might come in handy when your business is finally ready to launch online:
Start With Facebook
The first step to an online launch is to create a Facebook page. There is a monthly average of 2.23 billion Facebook users which makes it the biggest social media network today. By creating a Facebook page, your brand can reach a wider audience in just a few clicks. What is even better is Facebook is free and very easy to use. Even the smallest business can take a few minutes from their busy day to create an official Facebook page.
Claim Your Business On Google Maps
Another easy way to move from an invisible offline business to an online one is to claim your business on Google Maps. Provide accurate business details such as the correct business address, contact numbers, and hours of operation. This simple move will make it easier for potential customers to find your establishment with a single Google search.
If you can, also include some photos of your business to give customers a better idea of what to expect when they finally visit your shop in person.
Invest In A Well-Designed Website
Ask any web marketing companies and they will agree that having a well-designed, user-friendly, and mobile-friendly website is a must these days. Even businesses who do not plan to sell anything online will benefit from having an updated website. Internet searchers always look for an official website when researching about a new company or business they are interested in.
Having a well-designed website adds to your credibility and makes customers trust your brand even before they have tried any of your brands and products themselves.
Get Existing Customers Involved
Want to promote your new social media pages or website online without spending too much on the marketing and paid ads? Ask your already loyal customer base, along with your friends and family to share the word about your business. This is a great way to get free and effective advertising because word of mouth is still one of the most trusted forms of promos, even in the age of technology.
Accept The Changes
Sticking to your old school ways of advertising and marketing is not very effective these days. Businesses today must be online for people to know who they are and what they offer. Just because you have survived the last decade without online marketing doesn’t mean you still can. Get ahead of the competition and start using the internet to help your business the recognition it deserves.
If you own a small business and need an online presence, you’ll need the help of web marketing companies. Let TESSA help you position your brand properly. Contact us today!