Putting up a business is never an easy task, especially if you are planning to set it up from the ground up. Some people opt to go for a franchise, not only because this is the easier route, but it is also because of its risk-free nature-most scientific studies sup-port the conclusion that franchises have a higher success rate than independent businesses. However, whether a business is a franchise or independent is the end-all and be-all of a particular venture. Streamlining your business to the needs of your consumers is also a key player, and this is mostly influenced by the level of trustworthiness your company has.
What comes with a Better Business Bureau accreditation?
One way to build your company’s trustworthiness is by applying for a Better Business Bureau accreditation. The Better Business Bureau is a non-profit organization that strives to build trust among marketers and businesses. It has been around for 75 years, and most of it was spent setting standards that help build the reliability of the businesses in its network. The main thrust of the organisation is to promote ethical, principled, and just business practices among its members. The tenure of the organization speaks for itself, because every year, tens of thousands of users look up businesses in the organisation’s database, especially customers who are not that familiar with existing businesses. For this people, there is no benchmark, and if all businesses are on equal footing, being part of Better Business Bureau will definitely boost your company’s trustworthiness.
What’s in it for my business if it gets accredited by the Better Business Bureau?
Helping your business gain credibility is not all that you can get from getting accreditation from the Better Business Bureau. When you get recognized by the organisation, it also helps widen your network, which will in turn, help you attract more business. Being a member gives you access to a system that collaborates with other entrepreneurs to establish the best practices in the industry, helping your business gain expo-sure to potential market and partners. Also, there is a lot of merit in exposing yourself to an organisation that highlights the transparency of your business because this way, consumers are more likely to trust you. In a nutshell, being a member makes your business the front runners of the ones doing the best practices.
Can anyone become accredited by the Better Business Bureau?
Getting accredited by the Better Business Bureau is open to everyone, but sadly, not everyone who applies makes the cut. This is because of the time and effort one company has to dedicate in order to achieve the most coveted recognition of the organisation. It takes more than a year to fully get cleared, and what comes with this is a very extensive and conscious dedication from the business so that they can truly prove the credibility of their company. Aside from meeting the requirements of the Better Business Bureau, it the company is also tasked to make sure that they minimize the complaints from their customers. This, if any, should easily be resolved and the company must not be subject to any legal sanction from the government. The implication of this is that it becomes apparent to the public that only businesses with high standards will get membership.
Despite the very detailed process every business has to go through in order to get
accreditation from the Better Business Bureau, it is evident how this has a positive effect on your business. It is not just because of the prestige, but mostly because of how it helps you create a relationship with your customer that is built on trust.
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